Thin content usually means pages that are too short, too vague, or too similar to other pages to be very useful. Search engines can index them, but they do not have much reason to show them when people search for answers.

Signs that content is thin

• Service pages that only have a few sentences of copy.
• Multiple pages that say almost the same thing.
• Articles that raise a topic but do not really explain it.
• Pages that have impressions but almost no clicks.

These pages do not have to be deleted. In many cases they can be improved.

Ways to strengthen thin pages

Start by asking what someone would want to know if they landed on that page.

• Add answers to common questions about the topic.
• Include examples, use cases, or short case stories.
• Break the page into clear sections with helpful headings.

An Information Center gives you a plan for building out this depth across many pages. Instead of patching thin content at random, you invest in a structured set of stronger pages.