Article 79

A simple filter for choosing which questions to turn into complete pages.

Information Center article

How do I decide which questions deserve full articles

Part of the On Web Marketing™ Information Center.

Prevents Information Centers from filling with low value fragments.

Not every question needs its own full article. Some can be handled briefly in a single section or combined into broader pieces. A few simple tests can help you decide which questions deserve a dedicated Information Center page.

Questions that usually justify a full article

  • Questions that come up often in sales or support conversations.
  • Topics that involve several steps, trade offs, or examples.
  • Issues that carry meaningful risk or cost if misunderstood.

These questions are rich enough to support a page that search engines and visitors both find valuable.

Questions that may fit better inside another article

  • Very narrow follow ups that only make sense in context.
  • One sentence clarifications that do not require explanation.
  • Variations that are essentially the same as an existing page.

Using this kind of filter keeps your Information Center focused and avoids a long list of thin pages. Each article becomes a clear, useful resource that stands on its own and fits well within your overall structure.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.