Information Center article

How do I create content that Google can easily understand

Part of the On Web Marketing™ Information Center.

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Shows how to structure content so search engines interpret it correctly.

You do not need technical SEO to make your content understandable to Google. You need clarity and structure.

Use clear headings tied to questions

Make each heading meaningful.
Avoid clever wording that hides the topic.
Match your article title to the main question.

Write paragraphs that stay on one idea

Answer the question directly first.
Add explanation after the answer.
Keep sentences straightforward.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.

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From the Information Center

You are viewing an article in the On Web Marketing™ Information Center. These pieces are written to mirror real world search questions and to support organic traffic and lead generation.

Use these articles as a reference during sales calls.
Link to them from email campaigns and outreach.
Share them with team members as a learning library.

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Ideas for your own Information Center

When we plan an Information Center for a client, we often start with simple, search style questions like these.

“Why are we not getting more organic traffic?”
“What should we fix on our website first?”
“How can we use content to support our sales team?”
“What are realistic timelines for organic search results?”

A full Information Center usually includes dozens of these questions, grouped into clear themes and stages.