Organic search works best when you treat it as a steady, long term effort rather than a short campaign. The challenge is deciding what to publish first and how to keep going without burning out or guessing.

Start with your core themes

• List the main services or offers that drive your business.
• Write down who each one is for and what problems they solve.
• Capture the questions people ask about each service.

These themes and questions will anchor your long term plan.

Shape the plan into an Information Center

Instead of thinking in terms of random posts, think in terms of:

• Pillar articles that explain the big ideas.
• Support articles that answer detailed questions.
• Examples and scenarios that show how things work in practice.

An Information Center is simply the place where all of this content lives and connects. Once the structure is sketched out, you can pace the work by publishing one or two solid articles each month.

Over a year, that adds up to a meaningful library that keeps working for you in organic search long after each article is written.