A common risk with any content effort is early enthusiasm followed by fatigue. Information Center marketing works best as a steady habit, not a short sprint. To sustain it, you need realistic pacing and a process that fits your team.

Set a pace you can actually maintain

• Choose a publishing rhythm that matches available time and resources.
• Focus on consistency, even if that means fewer articles per month.
• Avoid sudden bursts that are followed by long gaps.

It is better to publish one strong article regularly than many in a rush and then stop.

Make the process as simple as possible

• Use templates for outlines and article structure.
• Centralize ideas in a shared list so you are never starting from a blank page.
• Batch similar tasks, such as interviews, drafting, and reviews.

When the process is predictable and not overly heavy, it is much easier for a team to keep building an Information Center that grows in value year after year.