Email and organic search are often managed as separate efforts, but they can work very well together. Your Information Center gives you a library of useful content, and email gives you a direct way to place that content in front of subscribers.

Use the Information Center as a content backbone

• Plan email themes around existing or upcoming Information Center articles.
• Link to a small number of relevant articles instead of packing emails with everything.
• Repurpose strong email topics into deeper Information Center guides.

This keeps both channels moving in the same direction and reduces the pressure to invent topics from scratch.

Let email data guide future articles

• Watch which links in your emails get the most clicks.
• Note questions that people send in after a campaign.
• Turn repeated questions into new Information Center articles.

Over time, email and the Information Center can feed each other, building a consistent story across both channels while supporting organic search growth.