Organic search is not only about traffic. The questions you see in search data can also improve how sales conversations unfold. When you know what people searched before they reached you, you can meet them where they already are.

Share Information Center insights with sales

• Show sales teams which articles bring in the most organic visitors.
• Highlight the common questions and concerns covered in those articles.
• Discuss how these match what sales hears on calls and in meetings.

This helps everyone share a clearer, more consistent story with prospects.

Use articles as pre work and follow up

• Send relevant Information Center articles before a sales call.
• Use them as follow up material to reinforce what was discussed.
• Note which articles tend to move conversations forward.

In this way, your Information Center becomes part of the sales process, not just a marketing asset, and organic search insights become practical tools for your team.