If much of your selling happens offline by phone, video call, or in person, organic search can still help. Information Center articles can act as reference material that sales teams share before or after conversations.

Equip sales with links to key Information Center guides

• Identify articles that answer questions sales teams hear every week.
• Organize these links in a simple internal list or playbook.
• Encourage sales to send relevant articles as part of their follow up.

This keeps prospects engaged between meetings and saves sales time on repeated explanations.

Use sales feedback to improve articles

• Ask sales which articles prospects find most helpful.
• Collect suggestions for sections that need clearer explanation.
• Update Information Center content to reflect objections and edge cases.

Over time, your offline sales motion and your organic content library reinforce each other, leading to more consistent answers and a smoother buyer experience.