Organic search and email marketing can form a simple loop. Search brings new visitors to your Information Center, and your Information Center gives you material and signups for ongoing email communication.

Use Information Center content as email fuel

• Feature one strong article per email instead of starting from scratch.
• Group related articles into short educational series.
• Invite feedback and questions that can become more topics.

Give organic visitors a low pressure way to join your list

• Offer an email option at the end of helpful guides.
• Make it clear what kind of content subscribers will receive.
• Avoid aggressive popups that interrupt reading.