Account based marketing often focuses on a small list of specific companies. Organic search might seem broad by comparison, but it can still support an account based strategy when your content mirrors the concerns of the roles you target.

Align Information Center topics with target account concerns

• Identify key roles inside your target accounts, such as finance leaders or operations directors.
• List the questions those roles ask when they look for solutions like yours.
• Create articles that speak directly to those questions in plain language.

Even if the content is not written for one company, it can feel very relevant to similar accounts.

Use articles in outreach and nurturing

• Send relevant Information Center content as part of outreach sequences.
• Reference common search questions in meetings and follow ups.
• Track which articles target accounts engage with most.

In this way, organic search content and account based marketing live together. The Information Center brings more of the right people to you and gives your team better material to work with as they pursue specific accounts.