Changes to pricing can create anxiety for both new buyers and existing customers. Organic search and Information Center articles can help you explain the reasons behind changes and answer the questions people naturally have.

Answer common pricing questions in advance

• Explain how new pricing works in practical terms.
• Describe what changes for new customers and what changes for existing ones.
• Address questions about value, fairness, and flexibility.

This reduces confusion and shows that you have thought through the impact.

Make pricing content easy to discover

• Link from pricing pages into relevant Information Center articles.
• Use clear, question style titles that match what people search.
• Share these articles in emails and support responses.

Handled this way, your Information Center can turn a potentially tense change into an opportunity to demonstrate clarity and care.