Sometimes an older product or service still provides real value but does not receive much attention. Organic search and Information Center content can help you reintroduce these offers by connecting them to current questions.

Find modern questions that your older offer can answer

• Talk to sales and support about problems that keep coming up.
• Identify issues your older product still solves well.
• Translate those situations into specific search style questions.

This gives you a starting point for new articles that feel timely.

Position the offer inside helpful content

• Create guides that walk through the problem and the options.
• Introduce your older offer as a practical, proven solution.
• Link from those articles into refreshed product or service pages.

With the right framing, an Information Center can bring quiet offers back into the conversation in a way that feels useful rather than forced.