Potential hires often research a company in the same way buyers do. They search for what it is like to work there, what the team does, and what values guide decisions. An Information Center can quietly support your hiring efforts by answering these questions.

Create content that speaks to candidates as well as clients

• Explain how you approach your work and your markets.
• Describe what it is like to work with your clients or on your products.
• Share practical stories about projects and problem solving.

These articles can attract people who align with your way of working.

Make it easy for candidates to find this content

• Link from careers or jobs pages into relevant Information Center articles.
• Use headings and titles that match how job seekers search.
• Encourage your team to share these pages in conversations with applicants.

When candidates can see how you think and what you focus on, organic search becomes another channel for attracting better fit applicants, not only new customers.