Information Center article

How can I use organic search alongside Google Ads

Part of the On Web Marketing™ Information Center.

Shows how to coordinate Information Center content with paid search campaigns.

Organic search and Google Ads do not have to compete. When used together, they can share data, lower risk, and make your Information Center stronger.

Use paid search to test which questions matter most

Run small campaigns on question style keywords.
See which terms bring the right kind of visitors.
Turn the best performers into full Information Center articles.

Let organic search carry long term topics

Use Google Ads for time sensitive campaigns and offers.
Use Information Center content for ongoing, evergreen questions.
Link ads and articles together so visitors can go deeper when they want.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.

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From the Information Center

You are viewing an article in the On Web Marketing™ Information Center. These pieces are written to mirror real world search questions and to support organic traffic and lead generation.

Use these articles as a reference during sales calls.
Link to them from email campaigns and outreach.
Share them with team members as a learning library.

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Ideas for your own Information Center

When we plan an Information Center for a client, we often start with simple, search style questions like these.

“Why are we not getting more organic traffic?”
“What should we fix on our website first?”
“How can we use content to support our sales team?”
“What are realistic timelines for organic search results?”

A full Information Center usually includes dozens of these questions, grouped into clear themes and stages.