One of the easiest ways to find real search style questions is to look at customer emails and support tickets. People often write to you the same way they would type into search, especially when they are stuck or confused.

Collect and organize repeated questions

• Skim a few months of emails and support messages.
• Copy the questions into a simple document without editing the language.
• Group similar questions into small clusters.

You now have a list of topics based on the exact words your market uses.

Turn those clusters into Information Center articles

• Create one article per cluster using the most natural phrasing as the title.
• Answer as if you were replying to a thoughtful client, not writing a brochure.
• Include links to relevant help pages, tools, or services where appropriate.

This keeps your Information Center grounded in reality and ensures that the content you publish matches questions people are already asking in private.