Article 140

How to evaluate whether your site addresses the questions people actually search.

Information Center article

How can I tell if my website is answering the right questions

Part of the On Web Marketing™ Information Center.

A simple way to test whether your content aligns with search behavior.

If your website traffic is low, one common reason is that your pages do not match the questions people ask before they look for help. A quick review can help you see whether your content lines up with real search intent.

Check whether your pages start with real questions

  • Look at the first two paragraphs of each page.
  • See if they reference a clear question or only marketing copy.
  • Ask whether a visitor would see their own situation reflected.

Review your headings for natural language

  • Headings should mirror the way people speak.
  • Avoid internal jargon or abstract labels.
  • Use simple phrases like “How this works” or “What this costs”.

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