Article 132

A simple way to evaluate whether pages have enough substance to compete.

Information Center article

How can I tell if my website content is too thin for organic search

Part of the On Web Marketing™ Information Center.

Helps owners spot pages that need more depth without turning everything into a book.

Thin content is not only about word count. It is about whether a page truly answers a question in a way that feels complete. Many service pages and blog posts are too brief to earn and hold organic traffic.

Signs your content may be too thin

  • Pages use broad, vague phrases without concrete examples.
  • Important questions are mentioned but not actually answered.
  • Visitors quickly bounce without scrolling or clicking further.

These signals often show that the page is not giving enough to be worth a visit.

Give each article a clear question and a complete answer

  • State the main question near the top in plain language.
  • Provide a direct answer, then supporting details, not the other way around.
  • Use headings, bullets, and examples so readers can move through easily.

An Information Center built this way creates pages that feel substantial without being overwhelming, which is good for visitors and search engines at the same time.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.