Different pages often play different roles. Some attract new visitors from organic search. Others bring people back when they want more detail or when they are closer to a decision. Understanding this mix helps you shape your Information Center and your offers.

Use analytics to split new and returning visitors

• Create simple views that show new vs returning sessions by landing page.
• Look at which Information Center articles tend to start visits.
• See which pages people come back to when they return.

You will often see that certain articles act as first introductions, while others act as deeper reference points.

Adjust content based on page roles

• On pages that attract new visitors, make the first impression clear and reassuring.
• On pages that bring people back, go deeper and provide more advanced detail.
• Link from introductory articles to deeper pieces and service pages.

Your Information Center becomes more effective when each page has a clear job, whether that is first contact, deeper education, or preparing for a conversation with your team.