Article 148

Steps to rebuild lost visibility after a redesign.

Information Center article

How can I recover organic traffic after a website redesign

Part of the On Web Marketing™ Information Center.

Provides a recovery plan for post redesign traffic drops.

Many sites lose traffic after a redesign because content moved, changed, or disappeared. You can regain stability with clear steps.

Check whether important URLs changed

  • Restore or redirect missing pages.
  • Re create high performing articles.
  • Rebuild internal links.

Re establish topic coverage

  • Re publish top question based articles first.
  • Add depth where content was reduced.
  • Monitor impressions to see early recovery signs.

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