First time visitors want clarity before detail. If your site jumps into specifics too quickly, you may lose them.

Give visitors a clear path to understand your world

• Add a short starter guide inside your Information Center.
• Use plain language headings on service pages.
• Link to basic explainer articles for context.

Focus on reassurance and orientation

• Explain common misunderstandings.
• Describe what the first steps look like.
• Show what outcomes people can expect.