Many sites have years of blog posts that do little for organic search. Instead of starting from scratch, you can upgrade older posts into Information Center style articles.

Identify posts with potential

• Look for topics that are still relevant today.
• Check analytics for posts that receive some traffic already.
• Note where the content feels promising but incomplete.

Restructure them around clear questions

• Add a question based title if one is missing.
• Rework the introduction to state the problem in plain language.
• Use headings, bullets, and examples to add clarity and depth.