Case studies are often written as marketing stories for sales decks, but they can also support organic search when they are framed around problems and scenarios that people look for online.

Make case studies about situations, not just wins

• Describe the type of business or client in plain terms.
• State the problem in the way a buyer might search for it.
• Explain the steps and reasoning, not only the outcome.

This gives search engines and visitors more context for when your services are a good fit.

Fit case studies into your Information Center

• Link case studies from related question based articles.
• Use them to show how the ideas in your guides play out in reality.
• Tag or group them by industry, service type, or challenge.

When case studies live inside an Information Center, they become part of a larger story about how you solve real problems, rather than isolated praise pieces.