There is no official word count that guarantees a higher ranking. Very short pages often struggle, but very long pages are not automatically better. What matters most is how well the content answers the question behind the search.

Why very short pages struggle

• They rarely cover the topic in enough depth.
• They provide fewer clues for search engines about context.
• They can leave visitors with more questions than answers.

That does not mean every page needs to be long, but it should feel complete to a real reader.

Focus on clarity and coverage

Instead of aiming for a specific word count, aim for:

• Clear explanation of the main idea or question.
• Supportive details, examples, or simple scenarios.
• Helpful headings that match what people want to know next.

In an Information Center, some articles will naturally be shorter and some longer. The mix is fine as long as each page gives a solid answer to the search it is meant to serve.