If your business serves multiple cities or regions, you may wonder whether you need separate location pages. The answer depends on how local your work is and whether people include place names when they search for your services.
When location pages make sense
- Your services are tied to a city, region, or service area.
- People commonly search with city or state in the query.
- You have real activity or presence in those locations.
In these cases, location pages can help search engines connect you with local intent searches, especially when they include specific place names.
What to avoid with location content
- Copying the same text onto many pages with only the city name changed.
- Creating pages for places you do not realistically serve.
- Publishing thin pages that offer no real local detail.
Search engines can recognize low effort location pages and may ignore them.
How an Information Center supports local search
Location pages can be supported by articles in your Information Center that discuss local scenarios, regulations, or use cases. This gives you more long tail entry points for local searches while keeping the location pages themselves clean and honest.