Information Center article

Can organic search help me get better leads not just more clicks

Part of the On Web Marketing™ Information Center.

Shifts focus from volume to match quality in organic search.

Organic search is not only about more traffic. Done well, it can help filter in people who are a better fit for your services.

Attract visitors with specific, high intent questions

Write about situations that match your best client profiles.
Use detailed scenarios, not generic industry language.
Make clear who the content is and is not for.

Use your Information Center to qualify gently

Explain what makes a good fit for your firm.
Describe project sizes or stages you serve best.
Offer next steps that appeal to serious buyers, not casual browsers.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.

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From the Information Center

You are viewing an article in the On Web Marketing™ Information Center. These pieces are written to mirror real world search questions and to support organic traffic and lead generation.

Use these articles as a reference during sales calls.
Link to them from email campaigns and outreach.
Share them with team members as a learning library.

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Ideas for your own Information Center

When we plan an Information Center for a client, we often start with simple, search style questions like these.

“Why are we not getting more organic traffic?”
“What should we fix on our website first?”
“How can we use content to support our sales team?”
“What are realistic timelines for organic search results?”

A full Information Center usually includes dozens of these questions, grouped into clear themes and stages.