In some businesses, there is a temptation to create separate Information Centers for every product line or audience. This can help when there are truly distinct themes, but it can also fragment your content and make the site harder to navigate.

When multiple Information Centers can work

• You have clearly different brands or business units under one umbrella.
• Each unit serves a different type of visitor with different questions.
• You can maintain each center with consistent quality and updates.

In these cases, separate hubs can keep things clear instead of forcing everything into a single structure.

When one Information Center is usually better

• Your services are closely related and share many questions.
• Your audience moves between topics as part of one buying journey.
• Your team has limited capacity to maintain multiple content sets.

Often, a single Information Center with thoughtful categories is more effective and more sustainable than several smaller ones that each receive only partial attention.