If you sell through partners, agents, or resellers, your content can support their efforts as well as your own. An Information Center gives partners material they can share with prospects and refer to during their own sales cycles.

Create articles that answer partner level questions

• Explain who is a good fit and who is not.
• Describe typical implementation timelines and expectations.
• Clarify how your offer compares to common alternatives.

Partners can use these articles to set better expectations with their clients.

Make content easy for partners to find and share

• Organize Information Center topics in a way that matches partner needs.
• Provide simple links or collections they can send to prospects.
• Ask partners which articles they use most and where gaps remain.

When partners rely on your Information Center as a trusted library, organic search traffic and partner driven opportunities both benefit from the same investment.