Case studies are often written as polished stories that live in their own section. With a few adjustments, they can also work well as part of an Information Center and support organic search.

Frame case studies around the questions they answer

• Describe the problem in terms that match how buyers search.
• Use a title that reads like a question or outcome, not just a brand name.
• Explain what the reader can learn, not only what you achieved.

This shifts the focus from a self centered story to a helpful example.

Link case studies to related articles and service pages

• Connect each case study to Information Center guides on similar topics.
• Place gentle calls to action for readers who recognize their own situation.
• Use internal links from guides to case studies as proof points.

In this way, case studies become an integrated part of your Information Center, giving visitors real world context while still supporting organic visibility.