Webinars, podcasts, and recorded talks often contain rich explanations and real questions. On their own, they are not easy for search engines to understand. Turning them into written content can extend their value and support organic search.

Steps to repurpose spoken content

• Transcribe the recording or capture detailed notes.
• Identify the main questions or themes discussed.
• Group related points into a clear article outline.

The goal is not to paste the transcription, but to reshape the ideas into an article that reads naturally.

Fit the new article into your Information Center

• Choose a question style title that matches how someone might search.
• Place the article under the most relevant Information Center topic.
• Link to the recording for visitors who want to go deeper.

This approach lets one webinar or podcast episode work in several ways at once, instead of being used only on the day it is released.