Article 66

Why you do not need hundreds of articles to see benefits from Information Center content.

Information Center article

Can a small Information Center still make a difference

Part of the On Web Marketing™ Information Center.

Sets expectations for smaller teams starting with a modest content plan.

It is easy to feel that only very large content libraries matter. In reality, even a small Information Center can make a clear difference if it focuses on the right questions for your ideal buyers.

Start with a compact, focused set

  • Choose ten to twenty questions that come up constantly in sales and support.
  • Write one strong article for each, with clear headings and examples.
  • Link those articles to related service pages and to each other where relevant.

This small set can already expand the ways search engines and visitors find you.

Grow steadily instead of all at once

  • Add new articles on a regular schedule, even if that is only one or two per month.
  • Refine and enrich existing articles instead of abandoning them.
  • Use search data and customer feedback to decide the next topics.

A small Information Center is the starting point, not a limitation. The main advantage is that it is manageable, focused, and built around questions that genuinely matter to your audience.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.