Frequently asked questions
Quick answers about Information Centers, including what they are, how we plan topics, what the build process looks like, and how to get started with On Web Marketing™.
Information Center basics
An Information Center is a structured section of your website built around real search style questions. Instead of scattered posts, it organizes articles and guides into clear paths that support organic traffic, education, and lead generation.
Blogs are usually chronological and mixed by topic. FAQ pages tend to be short and shallow. An Information Center is topic driven and question focused, grouped into themes such as problems, options, timelines, and pricing so visitors can scan and go deeper where needed.
Information Centers work best for teams with considered purchases, repeat questions, or complex services. If prospects ask the same questions in sales calls, or you run campaigns that need helpful content behind them, you are likely a strong fit.
Content & search
We start with the questions your team already hears from prospects and clients. Then we layer in search research, analytics, and competitor review. Topics are grouped into themes like problems, solutions, timelines, pricing, and implementation so the structure feels natural.
A well structured Information Center supports organic search through clear titles, strong internal links, relevant copy, and schema markup where appropriate. It is not a quick trick, it is a long term asset that makes it easier for search engines to understand what you offer.
We can handle full writing, editing of your drafts, or a mix. Most clients share notes, emails, and existing materials, then we shape those into scan friendly articles. Content is written for people first, with practical on page basics for search.
Yes. We often repurpose strong existing content by rewriting it into question based formats, updating examples, and placing it into a cleaner structure. This keeps the value you already have while making it easier to find and link to.
Implementation & technology
You can do either. Many teams add an Information Center directly to their primary domain so it feels native and benefits from existing authority. Others use a stand alone microsite for a specific program or vertical. We will recommend an approach based on your goals.
We place low friction forms at natural points in the content, such as end of article, sidebars, or resource downloads. Leads can route to your team, into a CRM, or through our forms handling stack, with basic spam filtering and tracking in place.
Smaller Information Centers, such as 10 to 20 core questions, can launch within a few weeks once topics and content are signed off. Larger builds or multi site portfolios take longer. After a short discovery review we outline a practical timeline with milestones.
Pricing & engagement
Projects are fixed price based on number of articles, depth of research, technical integration, and ongoing support if needed. Your quote includes structure, writing, basic search optimization, and implementation plan. If scope changes, we agree on adjustments first.
Yes. Many clients begin with a focused pilot, such as a set of priority questions or a single program. Once the structure and tone are proven, we expand into a full Information Center with additional topics and entry points.
Getting started
We ask for a short overview of your services, target audiences, common questions, and any existing content or campaigns. From there we outline themes, example questions, and a draft structure. After feedback you receive a clear scope, quote, and timeline.
Share your website link, key programs, and any concerns about traffic or conversion. We will review the current state and schedule a short call to walk through options for an Information Center, microsite, or both.
Contact us to request a FREE consultation.