Website Content
On Web Marketing™ writes website content that is clear, useful, and built to convert. We structure pages so visitors can scan quickly, understand value, and take action. Messaging fits your voice, supports search visibility, and aligns with design for a smooth user journey.
What we write
- Core pages: Home, About, Contact, and lead support sections
- Service pages: Industry pages, location pages, and offer pages
- Landing pages: Campaign specific copy with strong calls to action
- Product pages: Features, benefits, FAQs, and comparison blocks
- Support content: Short FAQs, microcopy for forms, and CTAs
Our content approach
- Discovery: Voice, audience, and goals with examples you like
- Outline: Page map, sections, and keyword themes for clarity
- Draft: Plain language copy that explains value in simple terms
- Refine: Edits for tone, flow, and conversion focus
- Prepare: Final copy with meta, headings, and internal links
Built for search and clarity
- Readable headings, short paragraphs, and scannable lists
- On page SEO basics, sensible keywords, and internal linking
- Optional schema and structured FAQs where appropriate
- Calls to action tied to forms and tracking events
Content for conversions
- Benefit led headlines with clear next steps
- Proof elements such as logos, counts, or simple examples
- FAQ blocks to remove friction and build trust
- Microcopy that improves form completion
Deliverables you receive
- Editable documents or direct to build handoff
- Page level meta titles and descriptions
- Heading hierarchy and internal link notes
- Optional alternate headlines for testing
Fixed price content
All content work is fixed price with a clear scope by page or template. You will know costs and timelines up front, with rounds of review defined before we begin.
Works with XOBase™ and Indexing Intelligence
Copy is aligned to your forms and calls to action so XOBase™ can route leads cleanly. After launch, Indexing Intelligence helps confirm that key pages are seen by search bots and remain visible over time.