Our story
On Web Marketing™ began in 2006 with a practical focus, help businesses use their websites to explain what they do, answer common questions, and convert more visitors into inquiries. Over time we saw that the most effective sites shared a pattern, clear Information Centers, well organized answers, and search friendly topics that matched how people actually ask questions online.
Today we specialize in planning and building Information Centers that live on your existing site or as a stand alone asset. Our work combines organic search thinking, content structure, and simple calls to action so that your expertise is easy to find, easy to scan, and easy to act on.
What we focus on
- Information Centers: Structured hubs of questions and answers that support organic search, sales, and follow up.
- Search driven content: Topics aligned with how your ideal clients search, not just what you want to say.
- Conversion paths: Clear links, forms, and next steps that move a reader from interest to inquiry.
- Technical alignment: Clean URLs, titles, schema, and internal links that work with your existing site.
- Practical analytics: Simple ways to see which topics pull visitors in and which ones lead to conversations.
How we support clients
We work with marketing teams, founders, and subject matter experts who need a clear plan for content that will actually be used. The process is collaborative and built to respect both your time and your existing assets.
- Discovery & mapping: We review your current site, content, and search footprint, then map the key questions your audience is already asking.
- Structure & outline: We organize topics into an Information Center framework, grouped by theme and stage of the journey.
- Drafting & refinement: We write or refine articles in your voice, using plain language and clear, useful examples.
- Integration & launch: We work with your team or developer to put everything in place on your site, with tracking and basic schema.
- Ongoing improvements: As you see which questions attract visitors and leads, we can add new topics and deepen the ones that perform best.
Our principles
- Clarity: Explain what you do and who you help in a way that matches how people search and decide.
- Usefulness: Create content that your team can send before and after calls, not just pages that sit in a menu.
- Steady improvement: Start with a solid core of topics, then expand based on what visitors actually read and respond to.
- Long term value: Build assets that keep working over time, instead of one off campaigns that fade quickly.